A world of possibilities

It’s nearly 100 days since Peter and I shook hands on the deal for Morton Golf.

I have massively enjoyed the opportunity I’ve had over that time to meet our clients who have travelled to Scotland since that handshake and to spend time with the many wonderful partners we work with to create memories that last a lifetime for our clients.

Continuity is everything

I am delighted with how well things have gone and with the on-going support Peter and Fiona have provided. Our key objective was continuity of experience to our clients and, as easy as that sounds, it’s hard work to deliver and takes a real team effort.

Due to that focus I have not taken the time to properly introduce myself so I’ve decided to steal a leaf out of Peter’s book and write this short blog post to allow me to do precisely that.

An introduction…

First the basics; like Peter, I was born and brought up in beautiful Perthshire, Scotland.

My wife, Pamela, and I settled in Scotland’s capital city Edinburgh following university, where we still live with our two young daughters and an exuberant vizsla!

Lolly the vizsla

St Andrews

My love affair with golf in St Andrews goes back many years to family holidays spent in and around the ‘Auld Grey Toun’ when I was growing up.

Although my first round on the Old Course was entirely forgettable from a standard of play perspective, those memories live with you forever.

The history of the place, and memories of watching your idols play on the hallowed fairways, stays with you all the way around the golf course and for many days, weeks, months and even years afterwards.

Every time I play – or even visit – St Andrews I get goosebumps. Every time.

My career and values

Most of my career to date has been within financial services, latterly banking, but the roles I have taken on have changed over the years as I sought opportunities to gain greater influence on how we interacted with our clients.

What now separates the good from the great in financial services is very much like what separates the good from the great in any industry these days; they understand what a client wants and create the environment where those wants are met first time, every time and without any friction.

Should things go wrong – which the inevitably do from time to time – they respond positively and decisively to not only put things right but to use it as an opportunity to raise the bar yet further.

They do this by living and breathing a set of values aligned to their clients and by displaying a set of behaviours which are, in turn, entirely aligned with those values.

An invitation…

I have always said that I am a, “don’t tell me you’re funny, make me laugh”, kind of person so I hope we at Morton Golf get the opportunity to demonstrate those values and behaviours to you very soon as we help you plan for your next trip to these wonderful islands.

Play well, Dave Kerr
MD
Morton Golf

Morton Golf Holidays has been in business since 1989. The business has grown year on year by recommendations, repeat business and building on the reputation of providing memorable golfing holidays for clients. At all times clients are dealt with on a personal and professional basis ensuring they achieve their dream golfing holiday.